Car insurance is big business in the UK as, I guess, in most other places that make it a legal requirement when driving a car. A simple search on the web or a price comparison website (such as Compare the Market) shows that there are myriad different companies offering to save you money. The TV ads are getting more and more bizarre, from the dog who looks wasted most of the time to that annoying Tenor and the lovable Meerkat (OK, the last two are price comparison sites, but they market mainly their car insurance service). Nearly all of these "insurance companies" are intermediaries, ie, they don't actually insure the risk. So, for example, RAC Insurance is underwritten by Aviva and Elephant.co.uk is part of Admiral, which uses several insurers. HSBC Insurance don't underwrite car insurance at all, depsite being an insurance company.Nevertheless, they are all competing for our business and, as far as I can tell, price is the main route to competitive advantage. Oh sure, there are lots of related products and services that they offer, sometimes for free, such as courtesy cars and roadside assistance; but Aleksandr is principally out to save us money (or not, as he keeps trying to tell us, apparently with poor results). A higher premium? That better come with dancing girls and a free case of wine, thank you very much. And yet, I suspect that most of us are paying too much for our car insurance, due to simple inertia. I'll explain.
Last year, when my insurance was up for renewal, HSBC sent me a renewal notice with a ludicrous increase in the premium. Why? I had not had any accidents, I was not getting younger, the rate of inflation was low...what justification was there for a significantly higher premium? So I jumped on the web and found a better quote from Admiral, who duly took my money. This year, same story: suddenly Admiral are miles higher than the most competitive quote I can find. They all use the same tactic: a low initial premium to attract your business and a higher renewal once you are on board. Banks use the same tactic as do other service providers; however, switching your car insurance is so easy, it's difficult to see how this strategy works. The differential between the initial and the renewal quotes is often so large (I could save over £200 by switching from Admiral) that you would be daft not to switch.
In effect, they have turned car insurance (or, more precisely, the distribution thereof) into a commodity. We don't care who the underwriters are; we seem unconcerned about whether the risk-takers will be solvent in six months time; we are happy to give money to a company called Elephant. The only thing stopping us from paying over the odds is a lack of motivation to switch. Still, if your premiums are low and you are happy with the service, then that's fair enough...
One product which is not a commodity is wine, despite the bewildering range of choice on offer in even the smallest independent stores or supermarket displays. Perhaps this range of options turns people off: there are thousands of grape varieties around the world. Everyone has heard of Chardonnay, but even that grape gives you a staggering number of options. I put to you that, unlike car insurance, the lowest price should not be your main aim. Paying just a bit more than rock bottom can dramatically increase the quality. This is a function of the fixed costs of a bottle of wine: production, bottling, shipping, taxes, etc. Once these are covered (say £3 or £4 a bottle) the rest of the price is all about the product.
That's not say that you shouldn't look for a good deal, which brings me on to the real subject of these blog: the amazing Palazzo della Greca 2009. I came across this wine in a leaflet from Laithwaites. I'll be honest: I liked the label and I have a soft spot for Italian food and wine. Also, it won a Decanter award and was "crafted" by Maurilio Chioccia - named Italian Winemaker of the Year in leading wine guide Luca Maroni. And at £5.99 a bottle, it seemed like a good bet.Orvieto is a city in Umbria, a region of central Italy. Orvieto DOC is the wine from the region around the commune of Orvieto (DOC, or "Controlled origin denomination" in English, is a quality assurance label similar to Appellation). According to EncycloWine, the term "Classico" is reserved for wines produced in the region where a particular type of wine has been produced "traditionally". In my experience Classico means the wine is better (and commands a higher price).
PdG'09 is made from the Trebbiano grape variety, which apparently is the second most planted grape in the world, perhaps due to its resilience, high yields and neutral taste. It is a common element of many blends and also in table wine. The word that seems to come up most in my research is "undistinguished"...not exactly a word that encourages you to part with your money.
Well balderdash to that, I say. I enjoyed this wine immensely, from the first sip one summer evening over dinner. The wine is deep yellow, almost golden. The taste is dry, but not tart; smooth and light enough to be drunk all day, yet with enough flavour to be memorable. The leaflet describes "crisp lemon and line flavours" and I agree; I would drink this with any dish, it is so versatile.
This wine helped to rediscover my faith in white wines after a long (cold) winter of drinking red. It is the perfect accompaniment to a warm, sunny afternoon. Buy a case (though Laithwaites will sell you six) and save it for special occasions. No, scratch that - buy a case and enjoy it right now. While we still have some summer left!




This is their story...
'Knight on shining bicycle'